Safeguard Your Property with a Home Security System from Prime Protection

Learn More About the Top Home Security Company in Port Salerno, FL

If there's one thing that homeowners in Port Salerno can agree on, it's that security and safety risks are part of life. You assume some risk - even if it's small - every time you walk out of your front door. Fortunately, there are many procedures and processes in place to protect us from being victims of crimes, especially in public areas like grocery stores. But what about when we're at home? According to the FBI, property crime accounts for more than 85% of all crime in the U.S. In fact, almost 4.8 million cases of property crime were reported in 2021 alone, with 50% of people reporting that they believe a property crime could happen to them.

If you live in Port Salerno, chances are you've heard of or know someone personally who has been affected by a break-in or robbery. Property crimes and package theft are higher than the national average, at 53% and 61% respectively. Could you imagine coming home from dinner out with your family, only to see your front door smashed in and your belongings gone? Of course, being the victim of a home break-in is about more than disposable items like TVs and electronics. When the sacred space of your home is violated, you lose peace of mind. What's stopping the criminals from coming back and robbing your home again? Will they tell other criminals that your home is an easy target? Will your children be able to sleep at night knowing that their home has been broken into?

If you're like other Port Salerno homeowners and believe that peace of mind and safety is priceless, ask yourself this: "What am I doing to make sure my home is protected from burglars?" For most, the answer to that question begins by installing a home security system in Port Salerno, FL. When you have a burglar alarm installed, you'll have more peace of mind at home or when you're away, knowing that a home security system company like Prime Protection has got your back.

Security Camera Systems Port Salerno, FL

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Prime Protection: Changing the Face of the Home Security Industry

Prime Protection LLC was founded to change the face of the home security industry. We operate on the Golden Rule standard: "Do unto others as you would want done unto you." When you trust Prime Protection, you can have confidence that we will treat your home as if it were our own. Our technicians will go above and beyond to make sure your family is protected and that all of your questions are answered. Because, at the end of the day, that's how we'd like to be treated.

We're known locally as the "ADT home security company in Port Salerno, FL" to homeowners, business owners, and even Realtors. Regardless of your home security needs, our goal is to take great care of you and your ADT home security system. That way, you know your home, belongings, and family members are protected.

To provide the best home alarm system services, we partnered up with ADT Security. Why? Their facility is state-of-the-art, their customer service is unmatched, and no other monitoring company is approved by the Department of Defense. They're trusted with monitoring the White House - which lets you know that there's no other choice when it comes to protecting your home.

 ADT Home Security Port Salerno, FL

We provide a variety of home security camera systems and accessories, including:

  • Burglar Alarms
  • Home Alarm Systems
  • CCTV Camera Systems
  • 24/7 Alarm Monitoring
  • ADT Home Security Systems
  • ADT Monitored Doorbell Cameras
  • ADT Monitored Security Cameras
  • ADT Monitored Home Automation
  • Systems
  • Smart Home Security
  • Fire Monitor & Detection
  • Live Streaming
 ADT Home Security System Port Salerno, FL
 Home Security Near Me Port Salerno, FL

What Makes Prime Protection Different from Other Home Security Companies?

Simply put, your family's safety is our top priority. We offer the most up-to-date ADT home security products, and our technicians use the most current technology and methods to install our products. As an ADT-authorized dealer, we have the tools, training, and home security system products to help keep your home safe.

From start to finish, our team of professionals is happy to help explain the highlights and advantages of our products, so you can make an informed decision about protecting your home. Our flexible options allow you to pick what products you want and what services you need. It's easier than DIY!

When you trust Prime Protection for a home alarm system in Port Salerno, FL, you're not only treated to a professional, efficient experience. You also benefit from:

Lifetime Warranties

As long as you're subscribed to our monthly monitoring agreement, all ADT equipment you purchase from Prime Protection is covered by a lifetime warranty.

24/7 Support

ADT's customer service is available 24/7, while Prime Protection's is open from 9am to 8pm. You can reach them both by phone.

11+ Years of Experience

We've been serving homeowners and commercial clients in Port Salerno for more than a decade. As locals in our community, we prioritize qualities such as hard work, transparency, and reliability. We know that money doesn't grow on trees, and as such, make every effort to keep our prices reasonable for hardworking people in Port Salerno.

Our technicians install and maintain home security systems for many different types of clients, including:

  • Homeowners
  • Renters
  • Apartment Complexes
  • Townhomes
  • Grocery Stores
  • Offices
  • Non-Profit Organizations
  • Residential
  • Commercial
  • Government

Prime Protection has the home and family protection you need. We provide everything you need to feel safe at home, from basic burglar alarms to ADT-monitored smart home security systems that offer total home protection. Contact our office today for help finding the right security system package for your family.

Why Should I Invest in a Home Security System in Port Salerno, FL?

Whether you live in a gated community miles from a metropolitan area or you enjoy the hustle and bustle of the big city, having a home alarm system is a smart investment. Modern home security systems do more than sound an alarm if someone breaks in - they can include home automation features that make your life easier and can even help reduce energy consumption. But that's just the start. Let's take a look at some of the biggest reasons why you should consider investing in a burglar alarm for your home in Port Salerno.

 ADT Alarm System Port Salerno, FL

The top reason to buy a security system for your home is for the protection it provides. From home intrusions and burglaries to fires and even natural disasters, today's residential home monitoring systems work even when you're not there. They can also help in the event of a medical emergency. Buying a robust alarm or camera system for security is an investment.

However, when you discover that the average burglary costs homeowners more than $2,600 per victim (according to the FBI), the cost starts to make a lot of sense. When you're the victim of a home break-in, the damage goes beyond fiscal. There's long-lasting psychological damage that occurs, too, and having a home security system can help prevent that trauma.

 ADT Security Systems Port Salerno, FL

Research conducted by Professor Joe Kuhns of the Department of Criminal Justice and Criminology at UNC Charlotte found that nearly 60% of burglars planned their break-ins less than 24 hours before attempting them. Additionally, 83% of burglars surveyed reported that they looked for signs of an alarm system, and over half of them stated that they would abandon their plans if they saw one. This research underscores the effectiveness of visible alarm system indicators such as ADT stickers, yard signs, and outdoor cameras in deterring potential burglars, as their crimes are often opportunistic in nature.

 Smart Home Systems Port Salerno, FL

By installing a home security system, you can have peace of mind, knowing that your home is protected whether you're away or asleep. Plus, modern wireless security systems from ADT that are connected to the internet also allow you to check on your home from anywhere in the world. So, if you're on a business trip in Dubai and want to check on your home, you can do so in a moment's time.

 ADT Home Automation Port Salerno, FL

When you have a professionally installed home alarm system from a company like Prime Protection, many home insurance companies offer you a discount on the price of your premium. More substantial discounts typically apply to systems that include environmental monitoring for smoke, water damage, fire, and intrusion monitoring. While a discount on your home insurance may not cover the total home security camera system in Port Salerno, FL, it can make having one more affordable over time. Plus, if you need to file an insurance claim for a break-in or other event, having high-def, reliable video footage can be incredibly beneficial.

 Home Security System Port Salerno, FL

Safety products like ADT-monitored home automation systems can include home automation features that provide convenience and energy savings, making it easier to save time and money. Smart lights and thermostats, when paired with a security system, can adjust themselves to save energy when the system is armed. Additionally, smart door locks and connected garage door openers can offer a secure way to allow friends and family into your home.

 Home Security Company Port Salerno, FL

In case of an emergency, home automation security systems can offer fast and efficient response times. Whether it's alerting you to a potential threat at your back door or contacting emergency services or the police automatically, these systems help ensure that help is nearby when you truly need it most.

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Security Camera Systems Port Salerno, FL

Prime Protection Pro Tip

Many wireless home security systems from ADT work with a smartphone app. This makes keeping up with your pets and family much easier. For example, motion and door sensors will alert you if someone is sneaking around your property. But they can also alert you when your child walks in the front door after school, if an older adult in your home gets out of bed.

Popular Products from Our Home Security System Company in Port Salerno, FL

Want to learn more about the products and services offered at Prime Protection? We offer a wide range of home security alarm products, from affordable security cameras to fully monitored home protection plans that include automated features. Here are just a few of the most popular products we provide to homeowners and commercial clients in Port Salerno:

 ADT Home Security Port Salerno, FL
 ADT Home Security System Port Salerno, FL

ADT Monitored Home Automation

By integrating a home automation system, you can turn your house into a futuristic living space. Automating your home provides you with control over various aspects such as lighting, energy efficiency, home security, and video doorbells. A few features of ADT's monitored home automation package include the following:

  • Smart Plugs
  • Monitored Smart Door Locks
  • Smart Thermostats
  • Monitored Garage Door Security
  • Monitored Security Cameras
  • More

ADT Monitored Doorbell Cameras

When it comes to home robberies, almost 34% of criminals come through your front door. Doorbell cameras with motion detection from ADT can help you keep unwanted guests away from your home. When your doorbell camera detects someone at your front door, you'll get an alert on your smartphone. When you're not at home, you can see and communicate with anyone who happens to be at your front door, from delivery drivers to neighbors.

Doorbell camera features include:

  • Weatherproof
  • Two-Way Audio
  • HD Imaging and Video
  • Wide Viewing Angles
  • Wireless
  • Compatible with Android and Apple Devices
  • Infrared LED Night Vision
 Home Security Near Me Port Salerno, FL
 ADT Alarm System Port Salerno, FL

ADT Monitored Home Alarm Systems

These days, having a reliable alarm system for your home in Port Salerno is essential. Aras like Sunny Isles Beach has seen an increase in property crime at more than 12 incidents per 1,000 people in 2024 alone. With hurricanes and other natural disasters occurring often, it's normal to be concerned about your property.

Fortunately, ADT's home alarm system covers various aspects of home protection, including monitoring for burglaries, fire, flood, and carbon monoxide. Prime Protection LLC offers additional features like video monitoring, door lock and unlock, thermostat adjustment, garage door control, light control, and even the ability to see and communicate with visitors at your front door through home automation options.

Features of our monitored home alarm systems can include the following:

  • Burglar Alarms
  • Command Panel
  • Monitored Glass Break Detectors
  • Smoke Detectors
  • Carbon Monoxide Detectors
  • Window & Door Sensors
  • Key Fob for Alarming & Disarming

Is Signing Up with Prime Protection Easy?

Now that you know a little more about our company, our products, and why you should invest in a home security system in Port Salerno, FL, you may be excited to learn more or sign up for ADT monitoring services. We make it as easy as possible so you can get the protection you need in as little time as possible. Here's a quick snapshot of our working process:

 ADT Security Systems Port Salerno, FL

Get Your Quote Today!

Whether your home security system is underperforming, outdated, or non-existent, Prime Protection is here to help. Our home alarm systems do more than make noise - they make your life easier and provide peace of mind, even when you're away.

If a worst-case scenario happens and your home is burglarized, you'll have the right protections in place to keep your family safe. Contact Prime Protection today and take the first step toward a safer, more enjoyable home life in Port Salerno.

 Home Security Company Port Salerno, FL

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Latest News in Port Salerno, FL

Rising FL Star BossMan Dlow Shares Video for Hot 100 Hit “Get In With Me”

Video: BossMan Dlow – “Get In With Me“Critical Praise:“[He] has a flow so rollicking and raw that I wouldn’t be surprised if he spent some time in the trenches with the lineman.” – PitchforkThe Video:B...

Video: BossMan Dlow – “Get In With Me

Critical Praise:

“[He] has a flow so rollicking and raw that I wouldn’t be surprised if he spent some time in the trenches with the lineman.” Pitchfork

The Video:

Bubbling out of South Florida with the slipperiest flow in the Sunshine State, BossMan Dlow is about to blow. Today, the Port Salerno native shares the highly-anticipated video for “Get In With Me,” one of the fastest-rising and most surprising rap hits of this young year, generating over 10 million on-demand streams to date, and making its debut this week at #68 on the Billboard Hot 100.

Slithering atop a sinister instrumental by Dxntemadeit, Dlow stacks a series of slick-talking flexes, starting off the song with a memorable one-two, “I was bad in f*ckin’ school, now I’m tryna dodge a sentence,” and elevating from there, commenting on his iced-out wrist, noting his recent purchase of thousand dollar sneakers, and whipping his Bentley Bentayga like there’s no tomorrow. The young rapper’s charisma pops out of the speakers on “Get In With Me,” as he rhymes in short bursts in an addictively off-kilter cadence. In the video, the rapper who calls himself “Big Za” gives a glimpse into his high-rolling lifestyle, starting with a long night of partying in Miami, before he takes his Bentley to Orlando for the NFL Pro Bowl. The video features clips from Dlow’s post-game club performance with YTB Fatt.

The new video for “Get In With Me” is only the latest step in the song’s rise from regional hit to national smash. Released in mid-January, the song started life as a freestyle on Jacksonville, Florida freestyle series Kreepin Through The Streetz.” When Dlow posted a snippet from the freestyle on his Instagram feed, the post immediately went viral, generating over 8 million viewsand drawing comments from the likes of DaBaby and Luh Tyler, and many others. The song built grassroots momentum upon its official release, generating over 51k creates on TikTok, getting posted on social media by fans like Lil Baby and Solange, and trending on YouTube with a still image video. That grassroots bubble quickly exploded, and “Get In With Me” grew from an internet hit to an IRL problem–it currently ranks #11 on Apple Music’s All-Genre Chart, after peaking at #1over the weekend, and at #8 on Shazam’s U.S. Top 200. Over the weekend, players from the Kansas City Chiefs turned up to the song in the locker room after winning their second straight Super Bowl.

Born and raised in Port Salerno, a city on Florida’s Atlantic coast north of West Palm Beach, Bossman Dlow emerged in late 2023 as one of the burgeoning Florida street scene’s most exciting voices. Before “Get In With Me,” the 25-year-old rapper built a loyal following with songs like “The Biggest” ft. YTB Fatt (2.5 million YT views), “Phil Jackson” (1 million YT views), and “Rotation” (1.4 million views). Those three anthems and more appear on 2 Slippery, Dlow’s first release for Alamo Records, which dropped in December. Featuring additional features from fellow Floridians Loe Shimmy and Woodboy Gee, the tape racked up over 2 million streams on Apple Music in its first week, reaching #17 on the platform’s Hip-Hop Albums chart and #47 on the All-Genre Albums chart. The rising star has been generating over 19 million streams per week across his catalog.

With a national hit on his hands and the world in his sights, Bossman Dlow is ready for stardom. Stay tuned for much more.

Watch “Get In With Me”: https://youtu.be/KmhAQJqOaIY

Stream “Get In With Me”: https://bossmandlow.lnk.to/GetInWithMe

Please contact Michelle or Kevin if interested in talking with Bossman Dlow.


instagram | youtube | spotify | apple | tiktok

“Get In With Me”: https://bossmandlow.lnk.to/GetInWithMe / https://youtu.be/KmhAQJqOaIY

“The Biggest” ft. YTB Fatt: https://www.youtube.com/watch?v=3TYwm3K3yzQ

2 Slippery: https://bossmandlow.lnk.to/2slippery


'Save Our Salerno' group has goal of 'preserving' Port Salerno, organizes against developers

PORT SALERNO, Fla. — Countless lawn signs and a mural advertising a group called "Save Our Salerno" are being placed across town in Port Salerno, a neighborhood of about 10,000 people in Martin County.The group, which is also known as SOS, was formed after developer James Corey Crowley supported a movement in August to add parking spot...

PORT SALERNO, Fla. — Countless lawn signs and a mural advertising a group called "Save Our Salerno" are being placed across town in Port Salerno, a neighborhood of about 10,000 people in Martin County.

The group, which is also known as SOS, was formed after developer James Corey Crowley supported a movement in August to add parking spots near the Florida East Coast Railroad to support an open-air market at his property located at 4878 Southeast Commerce Ave. The effort ultimately failed, but the nonprofit is still organizing events and meetings.

According to Save Our Salerno's website, the organization's mission is to preserve the unique identity of the town while encouraging development respectful of the town's historical and cultural roots. The group encourages people to attend local government meetings and organizes clean-up efforts around the area.

WPTV reporter Ethan Stein saw countless homes and businesses with signs and stickers showing their support for the group around Port Salerno. Those signs also criticize Crowley and his nonprofit called Salerno Development Authority.

Crowley said he's experienced groups against development, but not with the amount of negativity from SOS. He said he's even seen a church with signs criticizing him in the area.

"They can only be angry for so long," Crowley said. "They can only hate me for so long."

Martin County Code Enforcement cited Crowley twice for turning an empty lot into a recreational vehicle parking lot, as well as adding plants, stones and food trucks on the property. According to documents received from a public records request, an official with the county asked it to get reimbursed for $575 for conducting the code enforcement investigation and receive a $100 fine each day if the property isn't in compliance by Feb. 29.

Crowley said the complaints led to him canceling a car show on the property, which he now plans to turn into a three-story apartment complex.

Records, which WPTV received from an open records request, show the county received at least six complaints about the property. Each complaint came after Casey Cass, who is one of the organizers of SOS, asked members to "flood code enforcement" with complaints about Crowley's property on Facebook.

He also asked people to stop calling code enforcement once they were on the property and encouraged people to go to Crowley's hearing over the code infractions on the platform. Cass also encouraged people to honk their horns when passing by the property, which neighbors said still occurs occasionally.

Save Our Salerno also sponsors a road adjacent to the property at 4878 Southeast Commerce Ave., which is also near Cass' business called Casco Tools Inc.

Cass and Save Our Salerno's President Mary Grace declined to talk to WPTV about their organization or role in Crowley's code enforcement complaints.

Crowley said he believes Cass has made their dispute over parking spots in August, which were near the railroad and Casco Tools, into a personal grudge. He also said opposition while trying to develop land is part of the job for developers. He also said opposition while trying to develop land is part of the job for developers.

"It's part of doing business," Crowley said. "Whether it's Jupiter or the Veterans Memorial Bridge or hotels in downtown Stuart, there's always groups of people. Nobody wants anything in their backyard. Everybody complains about things in their backyard. That's why the state keeps usurping local powers."

He also said he likes how Save Our Salerno has made people more engaged with their community and conversations around development in the county.

"It's like an ant pile," Crowley said. "I kicked it over and now they're like, 'There are a lot of things that need to get done.'"

Martin County is currently updating its comprehensive plan this year. People in white "Save Our Salerno" T-shirts have been seen at public input sessions.

Copyright 2024 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Martin County approves building 79 new townhomes in Port Salerno

New townhomes are coming to Port Salerno after they were approved during a commissioner’s meeting this week.PORT SALERNO, Fla. — New townhomes are coming to Port Salerno after they were approved during a commissioner's meeting this week.Residents of a neighborhood just east of U.S. Highway 1 and Hydrangea Street will soon have a lot more neighbors.Seventy-nine townhomes are going to be built on the neighboring property."I always envisioned something going in there," Port Salerno resident Marc...

New townhomes are coming to Port Salerno after they were approved during a commissioner’s meeting this week.

PORT SALERNO, Fla. — New townhomes are coming to Port Salerno after they were approved during a commissioner's meeting this week.

Residents of a neighborhood just east of U.S. Highway 1 and Hydrangea Street will soon have a lot more neighbors.

Seventy-nine townhomes are going to be built on the neighboring property.

"I always envisioned something going in there," Port Salerno resident Marcia Durham said. "I just didn't know what."

For the last 10 years, Durham has lived in a home next to the lot that's planned for the development.

"I don't like it of course because we miss our little intimate community," Durham said. "However, growth is inevitable."

Martin County commissioners unanimously approved the project in a Tuesday meeting.

"This is a multifamily development, so it adds to the diversity of the homes that are available in Port Salerno," Peter Walden, the deputy growth management director of Martin County, said. "We feel that it is a need that's being fulfilled."

The project will be built on 8.5 acres and just over 2 of those acres will be green space.

"That will give them a buffer between them and the mobile home park to the east," Walden said.

That is a plus for those who live in the mobile home park, but not everyone is happy about all the green space that Port Salerno will be losing.

"They're taking away all the environmental trees, and they're just putting buildings and more houses in," Port Salerno resident Donna Fox said. "They're just disrupting the whole area."

WPTV asked Jamie Zambrana, who works with the project's developer, about the cost of the townhomes. He didn't say how much the units would sell for, however, in a statement he said the following:

"The idea is to build these townhomes with good quality, but at a better cost than our competitors. We feel that the design of these townhomes fits perfectly into the budget for a family of four."

Zambrana said the townhomes are expected to take 18 months to complete, and they hope to begin construction in the next 60 days.

Copyright 2024 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

48-unit apartment complex, more development spark concern at Port Salerno town hall meeting

PORT SALERNO ― A developer is proposing a complex of 40-foot buildings in this quaint fishing village.For now, however, the community — and even its county commissioner — don't know who's behind the plan.The Cove is to comprise 48 apartments in three buildings on 2.3 acres, County Commissioner Sarah Heard told more than 100 people Tuesday evening at a standing-room-only town hall meeting. But even Heard doesn't know who's behind the plan, she said.It's the county's only current development ap...

PORT SALERNO ― A developer is proposing a complex of 40-foot buildings in this quaint fishing village.

For now, however, the community — and even its county commissioner — don't know who's behind the plan.

The Cove is to comprise 48 apartments in three buildings on 2.3 acres, County Commissioner Sarah Heard told more than 100 people Tuesday evening at a standing-room-only town hall meeting. But even Heard doesn't know who's behind the plan, she said.

It's the county's only current development application for Port Salerno, Heard said.

At the same time, though, ownership of a number of Port Salerno parcels has changed hands, Heard learned about a year ago. And that made her look to the future, she said.

"We need some protections," she told the crowd. "We need some out-of-the-box thinking."

Heard, who sponsored the town hall meeting, failed to suggest ideas.

Developers and at least one investor own at least 7 acres in the community, and four-story developments could be built next to single-story homes, based on current Community Redevelopment Agency rules.

The Cove will not go before county commissioners

The Cove will not go before county commissioners, but can be approved by county staff, Heard said. Building rules limit the number of apartments to 15 per acre.

But, Heard said, the developer is getting around this rule because at least some of the apartments are 800 square feet and are considered half a unit.

Still, Casey Cass, a leader of the community-advocacy group Save Our Salerno, said Heard has not been transparent. He suggested she be voted out of office.

Questions about Heard's meeting with investor

More than one community member asked Heard to describe her discussions with real estate investor J. Corey Crowley, who has organized three developers and formed the Salerno Downtown Authority to build in Port Salerno.

"The elephant in the room is you and Mr. Crowley," he said to Heard.

"There is no grand plan" for Port Salerno, Heard replied.

Crowley has provided few details about his vision for Port Salerno. He said he initially wants to establish a food truck park and coffee shop and ultimately would like to see mixed-use development west of the railroad tracks in an area bordered by Southeast Commerce and Southeast Railway avenues, Southeast Salerno Road and Southeast Seaward Street.

Mixed-use development could include residential, retail and office space. Crowley and Heard both have said they prefer to see development that involves more than apartments.

A "walkable" community is one way Crowley has described his vision for the Port Salerno village, home to the last commercial fishing docks in Martin County.

Parking is an issue for development

Parking could be a key to any new development.

Property owners and developers are responsible for providing parking, explained Susan Kores, Martin County community development manager, at the meeting.

Martin County may lease property for parking along the railroad tracks in Port Salerno, much like Stuart has parking near the tracks downtown.

More:Parking may determine future development in quaint village of Port Salerno

Slowdown ahead?Rejected townhomes, Costco ruling could signal a development slowdown in the city of Stuart

In addition, Kores said, there could be parking in a vacant lot near the tracks and along Southeast Commerce Avenue. Those three areas could provide more than 200 new spaces.

Parking along the railroad and on the street would be free, Kores said.

Heard said previously that the county would pay for some of the parking improvements.

Keith Burbank is TCPalm's watchdog reporter covering Martin County. He can be reached at keith.burbank@tcpalm.com and at (720) 288-6882.

Martin County Commissioner Sarah Heard, a developer's pawn? Did April Fools come late?

Blake FontenayTreasure Coast Newspapers...

Blake Fontenay

Treasure Coast Newspapers

When your house is on fire, you shouldn't scold the firefighters for failing to wipe their feet before they come inside to rescue you.

That's a bit of advice I offer to Port Salerno residents, who are very rightly concerned about some mysterious plans to redevelop their neighborhood. For weeks, rumors have been circulating about what real estate investor J. Corey Crowley and a group of other developers may be planning for their neighborhood south of Stuart.

A grassroots group known as Save Our Salerno formed to oppose the development plans, with campaign-style signs and bumper stickers sprouting up around the tight-knit community.

Let me start by saying, I completely understand where the Save Our Salerno folks are coming from. The term "quaint fishing village" gets thrown around a lot in Florida, but it's a label that can be fairly applied to Port Salerno.

It's got an Old Florida feel worth saving. No question about that.

The question is exactly what Crowley and his cohorts, known collectively as the Salerno Downtown Authority, plan to do.

When I spoke with Crowley several weeks ago, he talked about an open-air market he's already opened on weekends on a parcel west of the railroad tracks and converting a nearby house into some sort of youth hostel. As for the rest of the land he and the other authority members own, he was vague.

He's told TCPalm reporter Keith Burbank he wants to initially establish a food truck park and coffee shop and would like to see mixed-use development west of the railroad tracks between Southeast Commerce Avenue, Southeast Railway Avenue, Southeast Salerno Road and Southeast Seaward Street.

However, a "mixed-use development" could be almost anything. So in the absence of more information, local residents are left to speculate and trade rumors about what the developers' plans might include.

Martin County Commissioner Sarah Heard, whose district includes Port Salerno, has been trying to find out what the developers are doing, too.

And that's where this story gets a little weird.

Heard has freely admitted she's been in communication with Crowley. As a result, a popular narrative has developed that she's in cahoots with the developers and is working behind the scenes to help them further their plans.

Nearly 200 people packed a town hall meeting organized by Heard Tuesday night, many of whom expressed their displeasure with their county commissioner. The crowd at the Port Salerno Civic Center frequently heckled Heard and other county officials throughout the 90-minute meeting.

Some raised criticisms about Heard that were unrelated to the development plans, including some who said she hasn't been responsive enough to her constituents. A couple interrupted Heard to ask about her relationship with Crowley, who attended the meeting but didn't speak to the group.

In one particularly childish moment, a man loudly coughed an obscenity into his hands while Heard was speaking ― which reminded me of the Greek council scene from the movie, "Animal House." This was a full-grown man, who should have shown more respect for the occasion.

It's pretty astonishing stuff for anyone who has followed even a little bit of Heard's career. She's been as reliable an advocate for slow-growth ― or, in many cases, no growth ― as anyone who has served on that commission over the last 20 years or so.

Accusing Heard of being too pro-development is like accusing Donald Trump of being too mild-mannered, or Joe Biden of being too filled with youthful exuberance. Whatever other criticisms people might have with her tenure, and I'm sure there are some, chastising her for being in league with developers is politically tone deaf.

Heard and some of her supporters in the audience tried to point that out.

"If you want developers to pay their fair share, you need to convince two other commissioners (to join me)," an exasperated Heard said at one point in response to accusations she was being too accommodating to Crowley's group.

Doug Mustapick, whom Heard defeated in her reelection bid last year, was among those criticizing Heard at the town hall meeting. I've heard rumors one or more of the Save Our Salerno leaders may be interested in running for Heard's seat, too.

Here's my question to those who are angling to replace her: Exactly what would you be doing differently in this situation?

Would you not try to reach out to the developers and find out what they're planning, in order to prepare? Talking to Crowley and other developers is part of Heard's job and it's part of the job of anyone who would serve in that position.

It's a little unclear what endgame Heard's detractors envision here. Do they think if she disengages from this issue, the other four county commissioners from other districts are going to swoop in and rescue the community?

If that's what they believe, I have some beachfront property in Indiantown I'd like to sell them.

Look, I don't agree with everything Heard has done over the last couple of years. I feel like she single-handedly torpedoed a discussion about development of Martin County's western lands that could have been productive. She's also referred to the New Urbanism style of planning as "snake oil," which is pretty much the opposite of what I believe.

But I know this: If I had to pick one elected official on the Treasure Coast to advocate against a controversial development project, I would choose Heard every single time.

Port Salerno residents need to warm up to the idea Heard may be the best friend they could have in this situation. Otherwise, their worst fears may yet come true.


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